Nice story on multiple partnerships working together to solve a supply chain issue for a Seattle company while demonstrating the flexibility available to business owners through the Port of Everett.
The ship arrived Monday ahead of schedule.
64 of those containers are filled with eBikes and parts.
Based in Seattle Rad Power Bikes is the largest eBike brand in the United States. Chief Operating Officer, Mike McBreen lives in Everett, Washington and has been working remotely for most of the last year. On his daily bike ride he often passes by the Port of Everett.
McBreen had a problem. Delays in Rad Power Bikes’ supply chain were keeping customers from getting their bikes and accessories in a timely manner.
One day while riding past the Port McBreen had an idea: bring his cargo into the Port of Everett. Except — he had two major complications — he had no containers and no ship.
What happened in the next 90 days tells the story of how: Rad partnered with its logistics provider to forge a quick solution; collaborated with the Port of Everett: purchased 64 containers: chartered a vessel; and saved 54 days off delivery.
McBreen, supported by CEO Mike Radenbaugh, took the following steps:
April 29th – Reached out to CEO to discuss idea
April 29th – May 5th: Purchased 64 containers
May 3rd- 4th: Reached out to the Port of Everett to secure a spot and time for the vessel to unload
May 5th- Chartered a vessel from Taicang to Port of Everett
May 5th- Shipper confirmed sailing route
June 24th- MV Eemslift Nadine left Port in Taicang, arrives Port of Everett at Noon, July 12th
July 12th- Bikes unloaded. Vessel continues to Port of Long Beach
July 13th – 20th: Bikes arrive at Rad warehouses shortening delivery by 54 days
“I ride my bike by the Port of Everett frequently and we at Rad Power Bikes are thrilled that the Port was able to accommodate our change in route to have our bikes delivered in a timely manner.” -Mike McBreen, Chief Operating Officer, Rad Power Bikes.
The company says there are no additional costs to consumers. Rad Power Bikes is absorbing added cost complexities to ensure delivery for their customers so that they can deliver an unrivaled customer experience. Three additional shipments following this same process will take place in the next few months.
“This is a rad collaboration and the Port of Everett is proud to serve as a link in the chain for Rad Power Bikes’ logistics solution, along with our partners at Expeditors and Jones Stevedoring, to do what we do best – efficiently move goods to market,” said Port of Everett COO Carl Wollebek. “We welcome the opportunity to continue to support the growth of this local company.”
July 13, 2021
Everett Economy