Everett Wants To Spend $165,000.00 On Digital Media To Promote Tourism

December 10, 2018

Everett Government

media

The City of Everett wants to use digital media to tell the story of why people should spend time (and money) in Everett, WA.

On Wednesday, the Everett City Council will be asked to authorize the Mayor to spend $165,000.00 over the next twelve months on digital marketing campaigns targeting tourists in key markets. The Mayor wants the council to authorize a media spend of $136,000.00 in net media placements plus another $29,000.00 for service fees and research and media planning.

The City wants to contract with Gibson Media in Seattle to handle media placement through December of next year. Gibson is the contractor who handles tourism media planning and execution for Snohomish County and their Seattle North Country tourism campaign that highlights experiences and opportunities for visitors to Snohomish County.

You can see a copy of the proposed contract with Gibson Media here.

The marketing plan will be managed out of the City’s new Economic Development office. Last week Dan Eernissee, the City’s Economic Development Director presented an overview of the 2018 – 2021 Economic Development Plan. The marketing portion of the plan will be spearheaded by Julio Cortes, a Senior Communications Officer for the City of Everett assigned to the Economic Development office.

In another interesting item on the briefing sheet for the Everett City Council this week there is a request to approve a doubling of the Tourism Promotion Area Fee charged to guests who stay overnight in a hotel room in Everett and other nearby cities. Right now that fee is one dollar per room night but the plan is to collect two dollars per night. The proposed additional revenue generated from the doubling of the fee would be set aside in a capital fund for the construction of an athletic facility specifically designed to attract sporting events that generate overnight stays in Snohomish County.

The briefing papers say Everett could see an increase in lodging nights booked but also may be the site for the facility. There is no hint given of what the facility might be.

The meeting where the Everett City Council will consider the two actions is set for Wednesday Night at 6:30 PM in the city council chambers at 3002 Wetmore in downtown Everett.



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My Everett News is a hyperlocal news website featuring breaking news and events in Everett, WA. We also cover City of Everett information and items of interest to those who live and work in Everett. It's written by Leland Dart a former Snohomish County based radio reporter born and raised in Everett.

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