City of Everett’s New Logo Still Not Ready For Prime Time

March 20, 2015

Everett, Everett Government

Logo question

The City of Everett not quite ready to release the revised winning version of its new logo.

We’ve been following the creation of a new logo for the City of Everett ever since the city announced a contest last August where it was offering a $5000.00 prize for the best publicly submitted logo. More than 800 designs were submitted from around the world. On December 3rd, the city announced the new logo and that Seattle artist Sean Hamilton was the winner. On December 9th, we reported that the winning design was very similar to the logo of Envestnet, an investment firm. The city then decided to look into the matter and has been working to a resolution. Since December, we’ve checked with Everett City Public Information Director Meghan Pembroke via e-mail plus occasionally asking Everett CFO Debra Bryant at Wednesday night City Council meetings about the process. Both advised that the city was working on the logo and waiting on communication with Envestnet. At Wednesday’s Everett City Council meeting council member Brenda Stonecipher asked about the logo and was advised by Debra Bryant that the logo has been changed a bit and is in the final stages of approval. reached out to Meghan Pembroke asking for an update and copies of the materials the logo review committee was looking at and received the following reply by e-mail this morning.

Hi Lee – The update Debra provided is mostly correct, and I’ve included a few clarifications below.

As I think Debra mentioned on Wednesday, there is no legal issue with the logo that was selected as the winning design in the competition. While there may be similarities between the two logos, there is no trademark or copyright infringement because there is no likelihood of confusion for the public — the City is a municipality and Envestnet is an investment firm. As Debra said, we have moved forward with the logo that was selected during the initial process and we worked with the winning designer to make minor modifications. He has received the $5,000 award. The revised logo has been approved by the advisory committee and we are now completing our internal approval process; we won’t be releasing the artwork until we’ve completed that process.

When all is said and done it will be interesting to know between the management of the public contest, additional work after so many submissions, survey management, cost of staff time, payments to a graphic arts consultant and any legal fees, what the total cost will be of the new logo. While it may be public records “Sunshine Week” we’re still in the dark when it comes to the new logo for the City of Everett.


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My Everett News is a hyperlocal news website featuring breaking news and events in Everett, WA. We also cover City of Everett information and items of interest to those who live and work in Everett. It's written by Leland Dart a former Snohomish County based radio reporter born and raised in Everett.

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9 Responses to “City of Everett’s New Logo Still Not Ready For Prime Time”

  1. Cindy Says:

    There are a group of students that were taught that it is utterly stupid to have graphic design contest at shoreline community college. While in the Shoreline Community College Graphic Design Lounge, on facebook, slammed me for being open to design contest, they were taught by a teacher that it is stupid to have poster design contest, because the contest is a way to get free work and it take money off the table of designers whom seek high pay for their designs. A heated discussion erupted as I defended myself and any other student or students that want to apply for Poster Design Contest. For instance,With the Everett Poster Contest there were 859 entry’s and 70% were students from our local area that were inspired to take on the poster design task. Students need inspiration and this contest did just that. It inspired many students to push their skills to the point of becoming the best. To the people who think these are ugly logos, is merely a narrow minded opinion of this event. Robynne Raye a teacher stood up in class saying it is so stupid to do these contest and now all the students are anti-poster-contest-designers and went on a 2 hour discussion about not entering contest. I have a mind of mine own and ignored her banter, however, all the class followed her option. They decided to ridicule me and kick me out of the Designer Lounge of Shoreline Community College because of their bias of doing poster art. contest. I am amazed at all the good work that I saw and for all those losers taking about what a bad design it was, had to design better to show. So how can you say these designs are awful without showing us what is to be considers a spot on logo. I support poster contest and the students who apply. I am too a poster design winner and I highly recommend poster art contest. I would even venture to say that a lot of negative feed back her are from professional designs that are just pissed they did not get the job for money. If any poster design students care to defend your right for poster design contest please call the graphic design department Robynne Raye tell them they are teaching a bias about poster contest and a student or an artist has every right to entry these types of events. Tell them our inspiration will not be dictated too. Congratulations to the City of Everett and the winner of the contest. May your future be bright.

  2. Proud Everett resident Says:

    Instead of just complaining, how about actually researching what it would have cost to hire a design firm to create a logo? That usually costs tens of thousands of dollars, and still some people wouldn’t have liked it. The city was smart to crowdsource logo design and pay only $5000 for it.

    The reason there’s so much work after the winning design was chosen is because there’s always work after a design concept is created to make it usable for different types of applications (e.g., vehicles, building signs, media, uniforms), to put it in file formats for web, print, TV., one-color versus full-color applications, etc. Some of the other attractive designs would have been far more expensive to implement in the long run.

    Maybe it’s not an exciting logo, but it’s not ugly or demeaning. In the future when you see it with only a brief glance, you’ll recognize by the simple E that that’s a city employee on your doorstep or a city vehicle parked in front of your home.

    There’s no adequate way for one image to capture the history and potential of a city, especially with one who’s residents are as engaged as Everett. And it’s impossible to please everyone, too. It’s too bad people are being spun up over this when there are much more to celebrate in our city. and far more important issues to address.

    I’m grateful our city leaders took an innovative approach to update the visual image of the city.

    • AnotherEverettRes Says:

      $0 spent on keeping the old logo would have been a better use of taxpayer money. The new logo will draw absolutely zero new businesses or tourists to the area. Somebody just got bored looking at the logo.

      • Cindy Says:

        Sean Hamilton did a wonderful job on this logo. Congratulations for the wonderful design.

    • AJ Says:

      Crowd source and data mine….I wonder how many of those students and graphic artists were spammed.

  3. AnotherEverettRes Says:

    And I’ll chime in for the crowd that spoke up before… That is a LOUSY logo and an absolute waste of $5,000. Would’ve gotten a better logo and better deal from a kindergarten art contest!

    • Cindy Says:

      I think the logo is AWESOME furthermore inspiring 589 local students is NO WASTE. If you have a better design please post it. I would love to see your version.

  4. EverettRes Says:

    Thanks for the update. I saw Everett’s updated website and was looking for the logo. Now I know…