The winning logo will fetch the designer $5000.00. Click the old logo above to get all logo design contest rules.
On August 14th we revealed that the City of Everett was going to hold a contest to design a new city logo. That little story turned out to be one of our most commented articles ever. Now Meghan Pembroke, communications director for the city, has released the design guidelines for the contest…
Our new logo:
We’re looking for a logo that’s modern and sophisticated, that offers both a nod to our history and view of our future. Our logo needs to work at art and music shows in our downtown core and in board rooms all across the world. Because our logo is reproduced in a variety of different formats, we’d like something that leans toward simple and sleek, with maybe just a tiny hint of quirky.
Size and colors
The City’s logo is used in variety of applications, including on road signs, business cards, uniforms, large banners, websites and posters. Your design should be adaptable for black-and-white uses, and should be scalable (looks good when very small and when very large).
You are welcome to use any combination of colors in your design. However, because of reproduction considerations, we suggest limiting your design to three or fewer colors (including black). We prefer designs that do not use graduated colors.
We encourage you to submit whatever design you think best represents the qualities described in our design brief. We are especially interested in wordmark, combination mark and emblem logo types. This blog post provides a helpful overview of common logo types: www.nodinx.com/5-basic-types-of-logos.
Your logo design should be able to stand alone or accommodate adding specific department names (i.e. “Public Works” or “Parks and Recreation”).
Here are some other details from a press release issued by the city this week…
“Our current logo is more than two decades old, and we’re in need of new look,” said Meghan Pembroke, communications director. “We’re asking artists and designers to send us their best ideas for a new logo. The public will also have a chance to help us narrow down the field.”
The City will accept design submissions via their website through Friday, Oct. 17. The community will then be able to vote for their favorite logo designs through an online survey.
A judging panel will review the top 20 finalists – 15 chosen by community votes and five selected by members of the Everett Cultural Arts Commission. The winning design will be presented to the City Council for approval in late November or early December.
“The contest is open to anyone who has a great idea,” said Pembroke. “We’ll accept artistic concepts as well as fully realized designs. We’ll work with one of our graphic designers to finalize the winning design and translate it into our family of logos.”
The City’s logo is used in variety of formats, including uniforms, vehicles, stationery and signs. The City will take a gradual approach to replacing logos to keep costs low. The logo will be changed out for electronic uses right away; for vehicles, signs and other uses, it will be changed out as those items come up for replacement.
For contest rules and design guidelines, visit www.everettwa.org/logo.